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The result of a promotion campaign can be measured as:
- search engine positioning
- visits
- sales
A good positioning must be obtained in high-demand keywords, in order to achieve good traffic.
The keywords must also be specific to the website, otherwise the traffic will not convert into sales.
Positioning is relative to the search engine used (Google is the standard), to the keyword used, to the position under that keyword, and to the number of indexed webpages.
We deviced an index to measure positioning, at http://domaingrower.com/domain-valuation.htm |