We have initiated the
commercialisation of Gateway Page Generator software, which generates doorway
pages (
GGG - Great Gateway Generator ) And we verified that the methodology differs in some aspects with the
one we were using for the promotion of Websites and the sale of associated
services.
I make clear that the
software is in English, and even though it permits generating doorway pages
(gateway pages) in English, Spanish and with minimal adjustment, in another
European languages. The webmasters around the world are its public, or those
Website owners who wish to accomplish themselves the promotional campaign
through search engines.
We have launched three
versions (expecting to pass from Beta stage to commercial stage in April 2003):
Freeware, Full and Viral Marketing.
In the first place, the
software seems to travel and spread over much because of its own objectives than
for his marketing. For that reason we are putting a lot of emphasis in
accomplishing a product of quality, polished and unobjectionable. The reason is
that the Freeware version can be taken by a great quantity of software download
websites, which help to promote it out among the potential users. Good websites
of this type (download.com, tucows.com, etc.) have their own reviewers, or
systems by which any user can publish a comment and an evaluation. The websites
carry out statistics and information in different levels, which help the web
users to decide whether to download and try the software. The users (the market)
determine the success or failure of the product...
The Freeware is a very
transparent form of showing a product: it carries in it all the potentialities,
characteristics and free samples of the Full product. The options that are not
available in the Free version, but available in the Full version, appear in grey
and not active and the documentation reminds the user that if he desires
complete functionality he must pay a registration.
We have elected a
Freeware with many enabled facilities, for the product to be spread out
adequately and praised by his starting users. Moreover, due to the powerful
Viral Marketing mechanism of the software, we find it convenient **for it to be
distributed**, even for free. After some time, when the software becomes known
and we get to know a little more about the market response, we will certainly
limit a little more the Freeware's functionalities.
At this moment we are
in the final stage of depuration, for which we have offered keys to Full access
to interested Beta testers. By publishing these ads in the groups of google
(newsgroups, Usenet), we have already obtained 10 free reviewers, and we hope to
obtain 10 more. By the way, we began to generate link popularity or PageRank, a
useful factor for search engine positioning.
We have calculated that
if we distribute directly 100 Freeware versions, each average Web user will use
them to generate, publish and promote 300 pages during the first year. Which
makes 30,000 pages in the Web, that GGG and links toward our principal websites ... carry the
name. This will increase the direct traffic toward our website and it will
improve our Page Rank, generating more visits.
We hope that many
websites can redistribute for free the same version Freeware, so multiplying by
10 the previous number. 300,000 pages so far have our publicity... If some
websites wish to use the publicity in their own benefit absorbed in the doorway
pages, they will have to pay us U$D 99 for the right to do it.
This viral marketing
can also be obtained with Websites and another services, but the software seems
an ideal vehicle to do it.
Of course, we will use
another means of promotion, better known software for the Webmasters:
publication of classified ads, link exchanges, participation in Newsgroups,
multi-registration in search engines, optimisation of the website’s own
positioning in Google and Altavista, banners, etc.
While doing research on
the subject we found some “not conventional” tricks that are used in this
market: the owners of the software themselves publish keys of access in
"pirate” databases such as astalavista,
in order to induce the “hackers” ****** to download the software and try it.
It proves to be obvious
that good gateway page generator software must be very well promoted in the
search engines through its gateway pages... This really comes true. A doorway
(gateway page) generated by our software in the 1st rank of
Google.com can be found, searching for “SE optimizing” (search engine
optimisation), and in the 4th searching for “gateway generator”.
Of course, we didn’t miss the opportunity to
announce it at our place,
along with the good positioning results obtained in a variety of websites.